Add a Product lets you create product detail
pages for products that aren’t currently available in the Amazon catalogue. Sellers
with a Professional selling plan can also create product detail pages by uploading
inventory files or sending XML file feeds.
When you create product detail pages on Amazon, you agree to
the following rules and restrictions:
All products must be appropriately and accurately classified to the most
specific locations available. Incorrectly classifying products is
Product titles, product descriptions, and bullets must be clearly written
and should assist the customer in understanding the product. These
attributes should comply with the category-specific style
Using page-creation tools for any purpose other than creating product details
pages is prohibited.
The use of false product identification information - including UPC codes or
publication dates - on product detail pages is prohibited.
The Add a Product tool is to be used only to create pages for products that do
not already exist within Amazon's catalogues, including other Amazon websites
(Amazon.ca, Amazon.com, Amazon.com.mx, Amazon.de, Amazon.fr, Amazon.it, Amazon.es,
Amazon.co.jp, and Amazon.cn and other Amazon websites). Creating a product detail
page for a product already in the Amazon catalogue is prohibited.
Using product detail pages to cross-merchandise or cross-promote a product is
For Books, Music, Videos, and DVDs (BMVD) a single detail page cannot be used to
advertise more than one product. BMVD-only product bundles must be defined by the
publisher or manufacturer and have a single ISBN, UPC, or EAN that is different
from the product identifier for any unique item in the bundle.
As a seller, you need to understand and comply with Amazon's policies on product
safety and compliance. For more information visit the Product Safety
and Compliance page.
Display of trademarks on generic products: A product is considered generic if,
according to the product pictures, a trademark is not permanently affixed to the
product or to its packaging. In general, stickers cannot be used as a permanent
way of affixing a trademark. Amazon reserves the right to: (1) remove or edit
product pictures showing only a temporarily affixed trademark; or (2) to ask you
to upload pictures of your product or packaging with a permanently affixed
trademark. Generic products cannot be listed under ASINs of permanently
trademarked products, even if the products are similar or identical.
Unless you are the creator of an ASIN, you cannot:
change its brand or manufacturer name; or
add a brand or manufacturer name (for example, where the ASIN was created
without a brand or manufacturer as a ‘no-name’ or generic product), either
in the respective data fields, the ASIN title, the product description, or
any product pictures.
If you wish to sell a product under a different trademark (for example, brand or
manufacturer name) to that of an existing ASIN (or where an existing ASIN has been
created without a brand or manufacturer), do not change the existing ASIN.
Instead, create a new ASIN for that trademarked product.
If you believe that the brand or manufacturer name on an existing ASIN is
incorrect, contact Seller Support and provide all available evidence to support
When creating a product detail page, provide only information that pertains to
the features of the product in general, not the condition of your particular item.
Product detail pages can be used by any other seller to list the same product.
When listing an item for sale, sellers must follow the Amazon offer listing
process. Within the offer listing process, sellers are given an opportunity to
note the condition, quantity, price, and other details of their item that are
relevant to a specific listing.
For automobile parts, do not include vehicle information in the
Detail page information must be added in the local language of the marketplace
concerned (German for Amazon.de, French for Amazon.fr, etc).
Using bad data (HTML, special characters, */? etc.) in titles, descriptions,
bullets points, or for any other attribute is prohibited.
Do not include HTML, DHTML, Java, scripts or other types of executables on your
If the category you are listing in gives you the option of supplying a List
Price or Recommended Retail Price ("RRP"), you must represent the price at which
the product is generally sold in the SE marketplace, and if you list products for
additional marketplaces (amazon.de, amazon.fr, amazon.es, amazon.it and so on) in
the relevant local marketplaces. You are responsible for ensuring that the List
Prices/RRPs you provide to us remain current. If you do not have a List Price/RRP
that meets these criteria, leave the field blank.
To find out more about Detail Pages
& the Buy Box > What Makes a Quality Detail Page? watch this Seller University
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