Earlier this week a shared a link to the Sponsored Ads Bootcamp (which we definitely suggest taking when getting started with Ads), but why should you advertise? How do you know which ad type is right for you?

The answer to these questions will be different for each seller and it will be found in the goals you have for your business.

If your goal is to grow sales and product engagement then Sponsored Products could be for you. Are you building a brand and looking to increase your brand loyalty? Then check out Sponsored Brands. And if you have already watched your sales grow and brand loyalty increase then if could be time for Sponsored Display Ads.

No matter what your business goals are, there is likely an Amazon Ads solution for you.

You can take a look at this helpful video to learn more about the different ad types and how they align with different business goals.

Feel free to share an example of your advertising goals and how you achieve them in a comment below!