Hi everyone!

I've noticed that many new Amazon sellers encounter challenges when trying to find reliable UPC codes for their product listings, so I wanted to open up a discussion on this topic. There seems to be quite a bit of confusion, especially around GS1 compliance, third-party UPC resellers, and ensuring that listings meet Amazon's requirements.

Here are a few important points:

GS1 Compliance: Amazon recommends getting UPC codes directly from GS1 to ensure that your brand is properly linked to the code. This helps prevent listing rejections or potential account suspensions.

Third-Party UPC Codes: While third-party codes can be more affordable, there's a risk that the brand name registered with the code won’t match your product listing, which could result in Amazon flagging your listing. Many sellers have had issues with rejected listings for this reason, so it's worth considering the risks.

GTIN Exemption: If you’re a brand owner and your products don’t require UPC codes, you can apply for a GTIN exemption through Amazon. This can be a good alternative for private label sellers who want to avoid purchasing UPC codes.

Finding Reliable UPC Codes:

If anyone is looking for affordable and reliable UPC codes, [Moderator Edit: removed external URL] could be a useful option for sellers needing compliant UPCs that work across multiple e-commerce platforms.

For those of you who’ve been through the UPC process, what was your experience like? Did third-party UPCs work for you, or did you run into issues? Any tips for new sellers trying to navigate the process?

Looking forward to hearing everyone’s thoughts and insights!