If you use Multi-Channel Fulfillment (MCF) and you have a Google Merchant Center ID, you can now showcase your fast delivery speeds and free shipping directly on Google.

MCF fast badges for Google display the estimated delivery date to shoppers, which can help increase clicks and drive shoppers to your site. Additionally, if you offer free shipping, you can showcase that shopper perk alongside the MCF fast badge in your Google Shopping ads and search results.

When you opt in to this integration, you can do the following:

• Attract shoppers' attention with fast, three-day delivery speeds displayed on your Google Shopping ads.
• Provide upfront delivery date estimates to help boost engagement.
• Increase clicks on your Google Shopping ads up to 7.6%*, which helps drive higher returns on your ad spend.

To opt in, fill out this form.

For more information, go to MCF fast badges for Google.

*According to a June 2024 Google A/B test report, merchants saw a 1.5%-7.6% increase in clicks on Google Shopping ads in the US when their offers showed "Free 3-Day" shipping or faster. Google defines "fast" as arriving within three days from when the customer placed the order.