discussion.Amazon is not very forthcoming in helping new sellers to get some initial traction on the platform. Their products have few views, few clicks and rank very low on search algorithm. Already established sellers with more reviews and high ranking on the search engine are very difficult to give some breathing space to new sellers. I recommend that Amazon shall support new sellers. This will offer more chances and options to buyers and add more diversityto the platform. Amazon shall randomly rank high without PPC some of new products from new sellers on search instead of pushing them to last pages.