Maintaining account health is an important part of the selling experience, and we’ve been listening to your feedback about how to better manage your account health. We rolled out the new version of Account Health Rating in August to sellers in our US and Canada stores. Today, we’re excited to announce that we are expanding the programme to the EU, UK and Turkey.
In the coming months, you will start to see new features on your Account Health page.
The first of these is that your Account Health Rating (AHR) will be displayed as a point value based on a scale of 0 to 1,000 in addition to the colour that exists today, enabling you to see how close you are to the various thresholds that move your AHR from green (Healthy) to yellow (At risk) to red (Unhealthy, and at risk of deactivation).
The Account Health page will also display the degree to which any violations affect your account health, allowing you to prioritise addressing those that are most negatively affecting it. Note that the AHR does not change Amazon’s existing policies, but aggregates violations of certain Amazon policies into a single score to show your overall account health status.
As a result of these new features, we have created a new AHR Programme Policy.
To learn more about the AHR, go to Account Health: FAQ.
If you have suggestions about how we might improve the AHR, please share them via the Account Health category in the Seller forums. Our team of Account Health specialists is routinely monitoring these posts for opportunities for improvement, as well as posting answers to your account health questions.